Madison, AL, April 19, 2018 ─ Today, FinTech company DeepTarget Inc. and omnichannel digital banking vendor Access Softek announced the nominations of three of their shared clients in recognition of superlative marketing achievements in the MAC (Marketing Association for Credit Unions) Awards’ “Electronic Marketing” category. In June 2018, MAC will be celebrating credit union marketers for accomplishments in various categories during the 2018 MAC Conference, May 29 – June 1, 2018 in San Diego. The MAC Awards have recognized the best of the best in marketing achievements since 1986.
All three client nominees use the DeepTarget solution within Access Softek’s Mobile Finance Manager (MFM) mobile banking platform in order to engage their members with relevant messaging and offers. They were selected based on achieving tremendous returns from their technology investment, as demonstrated by a review of actual marketing performance metrics. The nominees are as follows:
Central Coast FCU (California) Nominated in Asset Size Category: $500 Million or Less
- Asset Size: $142 Million
- Campaign: “Wash Away Your Concerns Auto Loan”
- Duration: Oct 1 – Dec 12, 2017; demonstrated these impressive results:
a. Total Impressions: 91,000
b. Unique Impressions: 2,856
c. Unique Clicks (Qualified Leads): 151
d. Total Accounts Opened: 25 [Very high close rate of 16%]
e. Key Engagement Indicator (KEITM): 19
ELGA Credit Union (Michigan) Nominated in Asset Size Category: $501 – $999 Million
- Asset Size: $569 Million
- Campaign: “ Save to Win CD” promoted to those who did not have a CD from ELGA CU
- Duration: Mar 1 – Dec 31, 2017; demonstrated these impressive results:
a. Total Impressions: 2.9 million
b. Unique Impressions: 38,000
c. Unique Clicks (Qualified Leads): 2,644
d. Total Accounts Opened: 214
e. Key Engagement Indicator (KEITM): 14
Andrews Federal Credit Union (Maryland) Nominated in Asset Size Category: Over $1 Billion
- Asset Size: Over $1.5 Billion
- Campaign: Investment Products for Traditionalist Generation (Age: over 72)
- Duration: May 15 – Sep 24, 2017; demonstrated these impressive results:
a. Total Impressions: 129,000
b. Unique Impressions: 2,752
c. Total Accounts Opened: 175
d. Versus Goal for Opening Accounts: 15
e. Key Engagement Indicator (KEITM): 18
DeepTarget’s Key Engagement Indicator or KEITM is a performance rating which also doubles as a peer ranking number. The KEI provides a financial institution with the ability to measure how well they are doing engaging their members or customers. Specifically, KEI represents the average number of members or banking customers who are shown an ad that results in an explicit response or click. For example, a KEI of 15 demonstrates that one click occurred for every 15 unique banking customers during the campaign duration analyzed. DeepTarget developed this performance indicator to provide a clear and more precise measure of engagement of campaign results. As can be seen, the lower the KEI, the better and higher the member or customer engagement is.
DeepTarget will be supporting their reseller partner Access Softek at their booth during the MAC Conference 2018. The partners will showcase DeepTarget’s customer engagement and cross-selling platform integrated within Access Softek’s omnichannel digital banking products. Interested MAC attendees can take advantage of a free Digital Marketing Health Check. DeepTarget’s health check is designed to provide real insight into how well a financial institution is promoting its brand, products and services through all its digital channels. With this digital marketing checkup, the financial institution will receive a free report highlighting areas to consider for greater digital marketing success. The report and debrief provides valuable insight for their current digital marketing strategy and expertly guides a path to improvement and growth. Financial institutions get to see how well they score on five critical digital marketing areas to determine the effectiveness of their current digital marketing footprint.
Demonstrations, Pricing, & Availability
DeepTarget’s Customer Engagement Platform/ROI Analytics, including Mobile, Online Banking, Email Targeting, and Web channels are available for demonstration and purchase by contacting DeepTarget or one of our reseller partners. To learn more about our DeepTarget Partner program, you can email us firstname.lastname@example.org.
About DeepTarget Inc.
Today, hundreds of credit unions and banks across the country are using DeepTarget solutions. By automating the use of customer information, these intelligent cross-selling and customer engagement solutions deliver targeted product offers and pinpointed one-to-one messaging to millions of their banking customers. Digital channels such as mobile banking, online banking, web and email engage banking customers in a seamless communications experience, wherever, whenever and however they bank. Actionable analytics enable financial institutions to make informed decisions and drive measurable, positive result that drive success – in accelerating cross-selling, promoting product adoption, increasing loan demand and income. To see more proven successes, please visit the DeepTarget website.
About Access Softek
Access Softek is the only company to offer an integrated solution for the Four Pillars of digital banking: online banking, mobile banking, mobile and online lending, and mobile and online account opening. The company’s history of innovative digital banking firsts includes the first app-based mobile banking; first web-based PFM; the first triple play of app, WAP, and SMS banking; and continues with its industry-leading use of A.I. and machine learning. Since 1986 they have continued to unveil cutting-edge industry firsts to over 400 bank and credit union customers from their Berkeley, California headquarters. Access Softek is mobile-first and A.I. everywhere. For more information about Access Softek visit our web site or contact Maddie Greene .
DeepTarget, the DeepTarget logo, OmniEngagement Cloud, Offer Manager, DeepTarget Mobile, DeepTarget Web, DeepTarget Email, DeepTarget Social, DeepTarget ATM, and DeepTarget Insight are trademarks of DeepTarget. Other company and product names may be trademarks of their respective owner.